The story behind Sereeni
Sereeni Jewelry was created from a desire to offer fine jewelry that reflects the wearer's unique personality and style.
Founded by Serene Tan's innovative spirit, we are known for our colorful and expressive designs. Our passion lies in discovering the little details that define you, then handcrafting pieces that you can cherish today and for generations to come.
Each creation celebrates your story with natural gemstones, handcrafted with utmost precision and dedication. Rather than following fast trends, Sereeni Jewelry is devoted to creativity, impeccable craftsmanship, and intentional design — we are not just beautiful, we are built to last.
DISTINCTLY YOURS, THOUGHTFULLY CRAFTED
Founder & Designer
Born in Putien, China, Serene Tan was adopted by a young Singaporean couple just before turning two.
Serene’s foster Mum, a full-time dancer and choreographer, adored her baby girl and brought her everywhere with her - from backstage doing makeup to teaching professional studio sessions.
Serene absorbed everything from this fascinating world - and was soon awarded a scholarship to pursue dance at the prestigious Beijing Dance Academy - just like her Mum - moving there alone at the age of 13.
Returning to her native land as a foreigner, each day at the academy was tough, tough, tough: a picky teacher, impossible new movements, prejudice from peers.
Serene was truly a diamond in the rough, being forged and refined over time at one of the most arduous dance training environments in the world, where graduates might one day become the best of the best.
As she struggled - Beijing also became a space of refuge. It was here where, breathtaken by the profusion of elaborate costumes and jewelry worn on stage, inspired by many Chinese traditions over many millennia - she discovered a growing passion in jewelry design.
China was a treasure trove of ancient design, a wealth of heritage, gems, and exquisite materials - and this set Serene on another journey - hunting down rare and precious gems across this vast nation.
Sereeni was born from these fires of a tumultuous and well-lived life, a dedication towards craftsmanship - and an eye for creative, passionate beauty.
